Careers in Brand Management

Brand management can be defined as a process of managing marketing techniques for a particular brand or a product. It is used to increase the product's value in the market. A brand manager carries a 'line-management', which is related to profit and loss of a brand. A brand manager should adhere to the principles of brand management. As per the principles, a brand should be in accordance with the Trademark Law, easy to pronounce, remember and recognize, the name should create curiosity among customers. Apart from this, he/she should be able to present product's benefit as well as company's image in the market and look superior as compare to other brands in the market.

Moreover, a brand manager should be able to know how to deal with various kinds of brands in the market, for example, premium brand, economy brand, fighting brand, corporate brand, family brand, individual brand, brand extension, private branding etc. Strategically, in any business organization or a company, brand management has a broad as well as an important role to play. Nowadays, online brand management has also widened its area in the market. Therefore, brand management is a great career option for the present generation. Keeping in view of its popularity, many institutions in India are conducting courses in brand management.

Course Details
A number of courses in brand management are conducted by many institutions in India. The courses are generally offered at the postgraduate level - Master of Business Administration (MBA). The purpose of the courses is to teach the value of a brand manager, principles of brand management, analysis of market trend, consumer demand, brand research, brand launch and USP, brand promotion, distribution, packaging and marketing of a brand. To be eligible for this course, the students should have completed graduation in relevant stream, from any recognized institution or a University.

Career Prospects
After completing the course in brand management, one can work as a product manager or brand development manager. Apart from leading manufacturers, pharmaceutical industry, mobile telephone companies, insurance companies etc. are also hiring brand managers.

Top Colleges Offering UG/PG/Other Courses
To accomplish the future requirements of young students, many institutions in India are imparting courses in brand management. Some of the prominent institutes are Indian Institute of Planning and Management (Delhi), Indian Institute of Management (IIMs), Symbiosis Institute of Management Studies (Pune), Xavier Institute of Management and Entrepreneurship (Bangalore), Indian Institute of Social Welfare and Business Management (Kolkata), MP Birla Institute of Management (Bangalore) etc.

Remuneration
The salary package in the field of brand management may vary from one organization to the other. Generally, at the fresher level, one can earn between Rs10000 and Rs15000 per month. On the other hand, experienced brand managers can get around Rs. 25000 to Rs. 30000 per month.